Clinique Cheek Pop Heather Pop Who It's For All Skin Types What It Is A long-wearing, buildable cheek color that imparts a bright hue. What It Does Vibrant yet natural-looking cheek colour that looks virtually powderless. In a silky smooth, stay-true formula with shades for every skin tone. That just-pinched look, simply effortless. How To Use Swirl colour onto brush and sweep over apples of cheeks. Gently blend colour up towards cheekbones and temple. Reapply to build to desired brightness.