NEW Wella Shape Me 48h EIMI - heat activated shape memory hair gel

NEW Wella Shape Me 48h EIMI - heat activated shape memory hair gel Easily give the hair the desired shape and keep the look up to 48 hours with Wella Professionals EIMI Shape Me Hair Gel. This heat-activated hair gel formulated with memorizing polymer complex helps to shape or blow-dry the hair the way you want and keep the look up to 48 hours. Take a small amount of EIMI Shape Me in your hands and rub them together. Apply evenly on wet or dry hair from roots to ends.